diff --git a/README.md b/README.md
index c6a5c0c..dc207f7 100644
--- a/README.md
+++ b/README.md
@@ -1,7 +1,7 @@
 # Bill Tracker
 
 <p align="center">
-  <img src="docs/images/logo_cut.png" alt="Bill Tracker logo">
+  <img src="client/public/brand/social-preview.svg" alt="Bill Tracker — Calm command for household money">
 </p>
 
 Bill Tracker is a private, self-hosted bill planning app for households and
diff --git a/client/components/ReleaseNotesDialog.tsx b/client/components/ReleaseNotesDialog.tsx
index 7c6ff00..2092c84 100644
--- a/client/components/ReleaseNotesDialog.tsx
+++ b/client/components/ReleaseNotesDialog.tsx
@@ -2,7 +2,7 @@ import { useEffect, useRef, useState } from 'react';
 import { Dialog, DialogContent, DialogHeader, DialogTitle, DialogDescription } from '@/components/ui/dialog';
 import { Button } from '@/components/ui/button';
 import { RELEASE_NOTES } from '@/lib/version';
-import { Sparkles } from 'lucide-react';
+import { BrandGlyph } from '@/components/brand/Brand';
 import { useAuth } from '@/hooks/useAuth';
 import { api } from '@/api';
 
@@ -28,9 +28,7 @@ export function ReleaseNotesDialog() {
       <DialogContent className="max-h-[92dvh] max-w-md overflow-y-auto sm:max-w-lg">
         <DialogHeader>
           <div className="flex items-center gap-2 mb-1">
-            <div className="flex h-8 w-8 items-center justify-center rounded-lg bg-primary/10">
-              <Sparkles className="h-4 w-4 text-primary" />
-            </div>
+            <BrandGlyph name="tracker" className="h-8 w-8 rounded-lg" />
             <span className="text-xs font-medium text-muted-foreground uppercase tracking-wider">
               v{RELEASE_NOTES.version} · {RELEASE_NOTES.date}
             </span>
diff --git a/client/components/tracker/OverdueCommandCenter.tsx b/client/components/tracker/OverdueCommandCenter.tsx
index 2b27395..7ac6350 100644
--- a/client/components/tracker/OverdueCommandCenter.tsx
+++ b/client/components/tracker/OverdueCommandCenter.tsx
@@ -2,7 +2,7 @@ import { useState } from 'react';
 import { AlertCircle, ChevronDown, ChevronUp, BellOff, SkipForward, CreditCard, EyeOff } from 'lucide-react';
 import { toast } from 'sonner';
 import { api } from '@/api';
-import { cn, fmt, localDateString } from '@/lib/utils';
+import { fmt, localDateString } from '@/lib/utils';
 import { asDollars } from '@/lib/money';
 import { Button } from '@/components/ui/button';
 import { Badge } from '@/components/ui/badge';
diff --git a/client/lib/version.ts b/client/lib/version.ts
index 55c18ca..15a05c4 100644
--- a/client/lib/version.ts
+++ b/client/lib/version.ts
@@ -58,7 +58,7 @@ export const RELEASE_NOTES: ReleaseNotes = {
     },
   ],
   image: {
-    src: '/img/doingmypart.jpg',
-    alt: 'Doing my part',
+    src: '/brand/social-preview.svg',
+    alt: 'Bill Tracker brand preview',
   },
 };
diff --git a/client/pages/AboutPage.tsx b/client/pages/AboutPage.tsx
index 08c17a2..b09cc38 100644
--- a/client/pages/AboutPage.tsx
+++ b/client/pages/AboutPage.tsx
@@ -4,8 +4,11 @@ import { ArrowLeft, ArrowUpCircle, CheckCircle2, Info, Loader2, Sparkles, AlertC
 import { api } from '@/api';
 import { useAuth } from '@/hooks/useAuth';
 import { APP_VERSION } from '@/lib/version';
+import { BRAND } from '@/lib/brand';
+import { BrandMark } from '@/components/brand/Brand';
 import { Button } from '@/components/ui/button';
 import { Card, CardContent, CardDescription, CardHeader, CardTitle } from '@/components/ui/card';
+import { PageHeader } from '@/components/ui/app-primitives';
 
 const REPOSITORY_URL = 'https://dream.scheller.ltd/null/BillTracker';
 
@@ -99,7 +102,7 @@ export default function AboutPage() {
   const displayVersion = about?.version ?? APP_VERSION;
 
   return (
-    <div className="min-h-screen bg-[radial-gradient(circle_at_top_left,oklch(var(--primary)/0.06),transparent_34rem),linear-gradient(180deg,oklch(var(--background)),oklch(var(--muted)/0.18))] px-4 py-8 text-foreground sm:px-6">
+    <div className="min-h-screen bg-[radial-gradient(circle_at_top_left,oklch(var(--primary)/0.10),transparent_32rem),radial-gradient(circle_at_top_right,oklch(var(--accent)/0.08),transparent_24rem),linear-gradient(180deg,oklch(var(--background)),oklch(var(--muted)/0.18))] px-4 py-8 text-foreground sm:px-6">
       <main className="mx-auto w-full max-w-3xl space-y-5">
         <Button asChild variant="ghost" size="sm" className="-ml-2">
           <Link to={user ? '/' : '/login'}>
@@ -108,14 +111,20 @@ export default function AboutPage() {
           </Link>
         </Button>
 
-        <Card className="border-border/70 bg-card shadow-sm" id="about-card">
+        <Card className="overflow-hidden border-border/70 bg-card/95 shadow-sm" id="about-card">
           <CardHeader>
-            <div className="mb-2 flex h-10 w-10 items-center justify-center rounded-xl border border-border/70 bg-primary/10 text-primary">
-              <Info className="h-5 w-5" />
+            <div className="mb-4 flex justify-center rounded-xl border border-border/70 bg-[radial-gradient(circle_at_top,oklch(var(--primary)/0.14),transparent_70%),oklch(var(--muted)/0.20)] px-5 py-7">
+              <BrandMark className="h-auto w-full max-w-[18rem] drop-shadow-[0_10px_30px_rgba(0,0,0,0.16)]" />
             </div>
-            <CardTitle className="text-2xl">{about?.name || 'Bill Tracker'}</CardTitle>
+            <PageHeader
+              eyebrow="About"
+              title={about?.name || BRAND.name}
+              description={about?.description || BRAND.tagline}
+              glyph="security"
+            />
+            <CardTitle className="sr-only">{about?.name || BRAND.name}</CardTitle>
             <CardDescription>
-              <span className="text-sm">{about?.description || ''}</span>
+              <span className="sr-only">{about?.description || BRAND.tagline}</span>
             </CardDescription>
           </CardHeader>
           <CardContent className="space-y-5">
@@ -141,12 +150,24 @@ export default function AboutPage() {
             </div>
 
             <div className="rounded-xl border border-border/70 bg-muted/35 p-4">
+              <div className="flex items-start gap-3">
+                <Info className="mt-0.5 h-4 w-4 shrink-0 text-primary" />
+                <div>
+                  <p className="text-sm font-semibold">Private, practical, self-hosted</p>
+                  <p className="mt-1 text-sm leading-6 text-muted-foreground">
+                    {BRAND.name} is self-hosted software for personal bill planning and history. It is built around local ownership, readable records, and calm monthly review.
+                  </p>
+                </div>
+              </div>
+            </div>
+
+            <div className="rounded-xl border border-primary/20 bg-primary/[0.06] p-4">
               <div className="flex items-start gap-3">
                 <Sparkles className="mt-0.5 h-4 w-4 shrink-0 text-primary" />
                 <div>
-                  <p className="text-sm font-semibold">Produced with AI assistance</p>
+                  <p className="text-sm font-semibold">{BRAND.tagline}</p>
                   <p className="mt-1 text-sm leading-6 text-muted-foreground">
-                    Bill Tracker is self-hosted software for personal bill planning and history. This product was produced with the assistance of AI.
+                    The brand direction is premium calm: trustworthy, quiet, and focused on reducing household money stress.
                   </p>
                 </div>
               </div>
diff --git a/client/pages/ReleaseNotesPage.tsx b/client/pages/ReleaseNotesPage.tsx
index eb47f3e..92bb95a 100644
--- a/client/pages/ReleaseNotesPage.tsx
+++ b/client/pages/ReleaseNotesPage.tsx
@@ -6,6 +6,7 @@ import { api } from '@/api';
 import { cn, errMessage } from '@/lib/utils';
 import { Button } from '@/components/ui/button';
 import { MarkdownText } from '@/components/MarkdownText';
+import { EmptyState, PageHeader } from '@/components/ui/app-primitives';
 
 interface ReleaseHistoryData {
   history?: string;
@@ -110,27 +111,32 @@ export default function ReleaseNotesPage() {
   const history = data?.history || '';
 
   return (
-    <div className="min-h-screen bg-[radial-gradient(circle_at_top_left,oklch(var(--primary)/0.06),transparent_34rem),linear-gradient(180deg,oklch(var(--background)),oklch(var(--muted)/0.18))] px-4 py-8 text-foreground sm:px-6">
+    <div className="min-h-screen bg-[radial-gradient(circle_at_top_left,oklch(var(--primary)/0.10),transparent_32rem),radial-gradient(circle_at_top_right,oklch(var(--accent)/0.08),transparent_24rem),linear-gradient(180deg,oklch(var(--background)),oklch(var(--muted)/0.18))] px-4 py-8 text-foreground sm:px-6">
       <main className="mx-auto w-full max-w-4xl space-y-5">
-      <div className="flex items-center justify-between gap-3">
-        <div>
-          <Button asChild variant="ghost" size="sm" className="mb-2 -ml-2">
-            <Link to="/about">
-              <ArrowLeft className="h-3.5 w-3.5" />
-              About
-            </Link>
-          </Button>
-          <h1 className="text-2xl font-bold tracking-tight">Release Notes</h1>
-          <p className="text-sm text-muted-foreground mt-0.5">
-            {data?.version ? `Current version v${data.version}` : 'Full project changelog'}
-            {data?.updated_at ? ` · Updated ${formatDateTime(data.updated_at)}` : ''}
-          </p>
-        </div>
-        <Button variant="outline" size="sm" onClick={load} disabled={loading}>
-          <RefreshCw className={cn('h-3.5 w-3.5 mr-1.5', loading && 'animate-spin')} />
-          Refresh
+        <Button asChild variant="ghost" size="sm" className="-ml-2">
+          <Link to="/about">
+            <ArrowLeft className="h-3.5 w-3.5" />
+            About
+          </Link>
         </Button>
-      </div>
+
+        <PageHeader
+          eyebrow="Product history"
+          title="Release Notes"
+          description={(
+            <>
+              {data?.version ? `Current version v${data.version}` : 'Full project changelog'}
+              {data?.updated_at ? ` · Updated ${formatDateTime(data.updated_at)}` : ''}
+            </>
+          )}
+          glyph="analytics"
+          actions={(
+            <Button variant="outline" size="sm" onClick={load} disabled={loading}>
+              <RefreshCw className={cn('h-3.5 w-3.5 mr-1.5', loading && 'animate-spin')} />
+              Refresh
+            </Button>
+          )}
+        />
 
       <div className="table-surface">
         {loading ? (
@@ -141,14 +147,17 @@ export default function ReleaseNotesPage() {
             <div className="h-3 w-3/4 rounded bg-muted" />
           </div>
         ) : error ? (
-          <div className="p-6">
-            <p className="text-sm font-medium text-destructive">Unable to load release notes.</p>
-            <p className="text-sm text-muted-foreground mt-1">{error}</p>
-          </div>
+          <EmptyState
+            title="Unable to load release notes"
+            description={error}
+            className="border-0 shadow-none"
+          />
         ) : !history.trim() ? (
-          <div className="p-6">
-            <p className="text-sm text-muted-foreground">No release notes are available.</p>
-          </div>
+          <EmptyState
+            title="No release notes are available"
+            description="Check back after the next release."
+            className="border-0 shadow-none"
+          />
         ) : (
           <div className="p-6">
             {history.split('\n').map((line, index) => (
diff --git a/client/public/brand/apple-touch-icon.png b/client/public/brand/apple-touch-icon.png
index 06c79f7..d7969dc 100644
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diff --git a/client/public/brand/pwa-192.png b/client/public/brand/pwa-192.png
index 22a25bc..bbcce15 100644
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diff --git a/client/public/brand/pwa-512.png b/client/public/brand/pwa-512.png
index 68ad5ec..37dae82 100644
Binary files a/client/public/brand/pwa-512.png and b/client/public/brand/pwa-512.png differ