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docs: the two unsubstantiated claims are cleared, and the plan said otherwise 

PROJECT_PLAN listed a fabricated-looking certification number and an unverified
"25+ years" as claims live on the site that nobody could substantiate. Neither
is true now. The number came off the site in May on the owner's instruction, and
the owner confirmed the 25+ years experience claim on 2026-09-10 (#110).

The habit that produced them is what the section now describes, since that is the
part still worth reading: the unattributed "99.999% uptime" line came off the
contact centre page the same week, on the owner's instruction, and his approved
copy sheets are now the standard for what a claim on a page has to be.

Co-Authored-By: Claude Opus 5 (1M context) <noreply@anthropic.com>
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docs/planning/PROJECT_PLAN.md
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@ -94,15 +94,23 @@ Observable, in this order:
the visitor sees a confirmation either way.
3. The site passes WCAG 2.1 AA on the pages a buyer actually walks — currently it
does not, which is what `Batch 10` in the tracker is for.
4. Nothing on the page is a claim the business cannot substantiate. Two open
issues say it currently is (#108, #110).
4. Nothing on the page is a claim the business cannot substantiate. As of
2026-09-10 that holds: the fabricated-looking certification number was
removed on the owner's instruction in May (#108), and the owner confirmed the
"25+ years" experience claim (#110). It is a standing test, not a finished
one: the copy sheets the owner now supplies are approved page by page, and
`docs/design/REDESIGN_REVIEW.md` carries his 2026-09-10 direction that a
figure must be current, vendor-attributed and verified.
## Known risks
- **Unverifiable marketing claims are live.** A fabricated-looking certification
number and an unverified "25+ years" both ship today (#108, #110). This is the
only risk here that is a credibility problem rather than an engineering one,
and neither can be fixed without the owner.
- **Unverifiable marketing claims. Cleared, and worth re-reading before the next
copy change.** Both instances that prompted this are resolved: the
certification number came off the site in May, and the owner confirmed "25+
years" on 2026-09-10. What remains is the habit that produced them, which is
why the unattributed "99.999% uptime" line was removed from the contact centre
page on the owner's instruction the same week. A claim goes on a page when
somebody can substantiate it, and the owner is the only one who can.
- **The lead database has no backup.** `/app/db/queuenorth.db` in a Docker named
volume on nebula is the only copy of every inbound lead and support request.
Tracked in `Batch 15`. Until a restore has been proven, this project has a